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Just like any other commercialized sport, NBA is a highly lucrative industry for a great basketball player. And with great money, comes great...shoes! Shoes are the weapon for every athlete in every sport. Perhaps this is even more true for a basketball athlete (besides, of course, a marathon runner!) because a basketball player has to be completely comfortable in his shoes for him to execute precise the jumps and cuts. The biggest players in the NBA (who we see most on the basketball scoreboards!) like Kobe Bryant and Lebron James realize their shoes' importance, which is why they have created a new breed of shoes and have partnered a shoe company to produce them. Now let's take a look at what makes their shoes so special for them.
